Trademark design & style guides

Although I normally like to infuse an identity with the underlying characteristics of the organisation it represents, in this case the client specifically asked that it include a sausage dog (their four-legged companion of choice) and be "funky".

With that in mind I tried to create a bright, friendly, character-based identity and came up with "Byte". Rendered in bright green, he's obviously not a normal dog, but has that pattability that's so endearing with friendly canines. Set on a black background, his friendliness is tempered with some edginess – as is befitting of a small technology company – while lending it right amounts of funkiness. Byte's interaction with the logotype also adds unstated movement to the mark as a whole, giving it an irreverent life that would otherwise be lacking.